Since I have been trained in writing advertising copy, all that's needed is to determine whether the ad copy is to be written or read. They are equally difficult. (I know this may sound effette, but it is a matter of image construction). I take some ideas from other ad campaigns, but use my abilities as a "wordsmith" to paint a mental image for the client/end user to digest. This, in turn, generates desire for the manufacturer's product.

It is truly "formulaic" in it's own right. A good copywriter makes the product "irresistable' to the target demographic.

Wish me the best. 

Quote from: Captain O on February 05 2016 04:15:47 PM MST

Wish me the best. 

OK.

I have no idea what you are talking about.


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Really? Don't tell me advertising hasn't made you desire a product. The first advertising was written in 2500 B.C. on stone monuments in ancient Rome.

Such advertising targets a certain customer base (age, income, occupation, background and  sociogeographic demographic). You match the product to the buying public and, voila! The target demographic for the product has been reached, and the advertisement's appeal will generate the public's desire for the product.

Quote from: Captain O on February 05 2016 04:58:42 PM MST
Really? Don't tell me advertising hasn't made you desire a product. The first advertising was written in 2500 B.C. on stone monuments in ancient Rome.

Such advertising targets a certain customer base (age, income, occupation, background and  sociogeographic demographic). You match the product to the buying public and, voila! The target demographic for the product has been reached, and the advertisement's appeal will generate the public's desire for the product.

This doesn't make sense:

Quotewhether the ad copy is to be written or read.

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There are two types of advertising: Writing to be read from the page (by the consumer) or being read by an announcer for broadcast (radio, television or film). These are two entirely different methods of writing advertising copy.

For copy that is read for broadcast, you present the problem or need then offer the solution and how to obtain the solution. Painting a verbal "picture" for the person using a medium can use sound effects, music, voice intonation/inflection/nuance (for television/film the use of visuals).In fact, radio is muchmore flexible than television. Why? Mental imagery. The human imagination is one of the strongest method of inducing an emotional response. This is why radio is still succssful to this very day.

For advertisements that are prinited to be read, you employ prose that constructs a seeting in the consumer's mind that elicits a desire for the product through touching their emotions through the written word and printed pictures. it isn't quit as effective as audio and visual (video) modes of eliciting a visceral response. It is still effective, or they would no longer print magazines (and sell printed advertisments within the covers)!