Interesting! I will try to pick some up 

https://www.lipseys.com/itemdetail.aspx?itemno=SIE10MB1-50

http://www.ammoland.com/2015/01/sig-sauer-introduces-10mm-elite-ammunition-for-personal-defense-hunting-shooting/#axzz3P5i4SyTz

I'm seeing the FMJ prices ranging from $22-$28 a box/50. That would sell pretty darn well if it really hits 1250ish!

I wonder what the coating on the brass is in real world terms?

It sounds like a more refined version of standard nickel plating... I would say it's probably a method of making the nickel more ductile, thus allowing the brass to be loaded hotter and reloaded more over typical nickel plating (which some claim makes brass more brittle).

Here's a link to the company that claims Ducta-Bright 7a is their own proprietary development:

http://advancedplatingtech.com/ammunition-defense/ducta-bright-7a-nickel-plating-of-shell-casings/

Did this one get tested yet? Nice to see some new options available.

No release yet and Sig hasn't responded.

Got a response today from Sig:

The 10mm should begin shipping shortly. We know Cabela's will carry it, but Walmart is not yet on board.

I'm eager to give this stuff a try.

Don't suppose they mentioned the round count per box did they? I'd hate for the 10mm price to be equal to .40 S&W but for a box of 25 instead of 50, ya know? I'm looking at you, PMC Bronze! 

  The FMJ is 50 and the V-Crown JHP is 20.

Awww only 20?? That's barely a magazine! But I suppose for relatively premium JHPs it's not too far out of line. I just hope 10mm isn't 1.5x as much as the other calibers they already sell. The calibers they have available already are all less than $1 per round, even at Cabela's, so it would be nice if it was close... Fingers crossed!

50/$25 a box
20/$23 a box

That's about what I was expecting from Cabela's. I've seen a couple places that have the price closer to $20 for the V-Crown JHPs but I'm sure shipping price will be a major factor in how good the availability is at those price points. Thanks Intercooler.

Sounds great. Good to have another premium option available.