I really wish other bigger retailers would start doing the same thing, but this is a start I guess.
It looks like OpticsPlanet is donating a portion of each purchase to a charity that supports military vets and their families and their educational futures. This is something that is very close to my heart, so I thought I'd share. If any of you find any companies doing anything similar could you please let me know, I like to keep up to date on who is doing what for our brothers and sisters:
Operation Gift (https://www.opticsplanet.com/u-spcema-operationgift2018.html)
Semper Fi