Powder Valley INC. posted;
QuoteSome surprising news out of Sierra Bullets. I have to say I didn't see this coming.
Sierra Bullets has been acquired by the Clarus Corporation (NASDAQ: CLAR), a diversified holding company with other interests in the outdoor industry. I am excited to tell you about what this means for the future of our company, for you, and for your customers.
With this strategic investment by Clarus, we envision enriching our brand with the introduction of innovative new products and a greatly enhanced marketing initiative designed to support your sales goals. Sierra Bullet's and Clarus Corporation's matching organizational values and intense focus on quality will continue our "Tradition of Precision" for another 70 years.
It will be interesting to see how things change over these next several months.
Sierra posted;
QuotePlease note: The Sierra Bullets Factory Outlet is open normal business hours today, but will only be accepting cash or check with ID transactions (no credit card sales).
Sierra writes;
QuoteAs many of you have recently learned, Sierra Bullets has been acquired by the Clarus Corporation (NASDAQ: CLAR). We are excited for this opportunity to expand the great service and top quality products we offer to you moving forward.
Prior owners, BHH Management, acquired Sierra Bullets in 1969 from the founding partners and owned the company for almost 50 years. In the twilight of their careers BHH Management set out to find new owners who could be diligent stewards for another 50 years and beyond. Clarus Corporation's matching organizational values and intense focus on quality made this an easy decision for them.
The leadership behind Clarus Corporation have a rich heritage in the sporting market, which is what attracted them to Sierra Bullets. Their other companies such as Safariland Group, Black Diamond, and Pieps demonstrate their commitment to the outdoor industry. Many of you will be very familiar with The Safariland Group and their long history of providing innovative holsters and protective equipment to consumers, military, and LE customers around the world.
We will be happy to answer all your questions about the transition. Please see our blog post answering some of the most frequently asked questions. http://wp.me/p2MT85-1tX (http://wp.me/p2MT85-1tX)
More info here;
https://globenewswire.com/news-release/2017/08/22/1091022/0/en/Clarus-Acquires-Sierra-Bullets-for-79-Million.html (https://globenewswire.com/news-release/2017/08/22/1091022/0/en/Clarus-Acquires-Sierra-Bullets-for-79-Million.html)