I received a newsletter with this in it today:
For our first newsletter, we would like to provide a discount code that will give you 10% off an order of $100 or more of ammunition (shipping not included) on the website. The code PBRFNL201410P is valid until the end of November and can only be redeemed once per user. Enter it into the coupon code box shown in your cart or at checkout to claim the discount.